Private Equity Funcast

How PE firms use the Jobs-To-Be-Done framework to drive a high-growth product strategy

Dec 20, 2022

41:13

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Highlights

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Episode notes

How Do You Think About Using the LMS Framework?

01:34

Do We Like This Market?

03:03

The Biggest Lesson Learned in Marketing and Sales

03:48

Job to Be Done

02:18

Introduction

3min

Job to Be Done

2min

Do You Want a Quarter in Your Milkshake?

3min

What's the Upside Opportunity?

2min

Do We Like This Market?

3min

Is There an Opportunity to Grow Without New Product Innovation?

3min

LMS - Who Are You Selling To?

2min

Training Employees to Retain Employees

2min

Do You Believe It's Really Important for You to Train Employees to Retain?

2min

10.

How Do I Train Employees to Retain?

2min

11.

What Is the Most Difficult Part of Training Your Employees?

2min

12.

Do Jobs Speed on in PE?

3min

13.

The Definition of Strategy for Private Equity Back Portfolio Companies

3min

14.

How to Qualify Leads That Don't Have the Problem You Solve

2min

15.

How Do You Think About Using the LMS Framework?

2min

16.

The Biggest Lesson Learned in Marketing and Sales

4min

17.

The Private Equity Fund Cast With Devon and Jim

2min

In this episode of the Private Equity Funcast, Operating Partner Cici Zheng is joined by Jared Ranere, President and COO of thrv, a firm that delivers services, training and a software platform using the Jobs-to-be-Done (JTBD) framework to identify and serve customers' unmet needs. We cover what the framework is and how it's used at PE backed portfolio companies, both during due diligence and post-close, how the JTBD framework potentially expands the total addressable market (TAM) of an industry we're looking at, and how the framework translates into product strategy and go-to-market execution.

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