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How PE firms use the Jobs-To-Be-Done framework to drive a high-growth product strategy

Private Equity Funcast

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LMS - Who Are You Selling To?

In the LMS market, there's probably multiple jobs. Who do we think in this case is the beneficiary? Or have we not yet to find a job? So you have to think through who is that key customer? And is the buyer potentially different from either of those people?

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