How PE firms use the Jobs-To-Be-Done framework to drive a high-growth product strategy
Private Equity Funcast
Job to Be Done
Just be done is an understanding why people purchase and use products. The idea is that nobody buys your product, they hire your product to get a job done. A job is just a goal that you're trying to achieve that's independent of the existing solutions in the market. And then how do you align your messaging, your positioning and your sales talk tracks to align with the unmet needs you solve?
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