Is There an Opportunity to Grow Without New Product Innovation?

The type of consulting and research that you guys do is not too dissimilar in terms of activities as you might do during a traditional consulting engagement market research. The questions you ask might be a little bit different, but let's bring the jobs to be done framework alive through this example. Let's pretend that LMS software company. Learning management systems have been used by corporations for decades at this point. There are some major players in that space. And so would you enter that market? How would you define it? What exactly is that market? And is there an opportunity there? So how do we figure that out using jobs to being done? Well, the first thing we have to consider who