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How PE firms use the Jobs-To-Be-Done framework to drive a high-growth product strategy

Private Equity Funcast

CHAPTER

The Biggest Lesson Learned in Marketing and Sales

The biggest learning I've had over the past, you know, couple of months and in working together is an understanding this step. It is going to a level of granular detail that is more detailed than you think. And it's not necessarily in a hard way but just asking that next level question of like, why is this important? How are you breaking this down? Why, what exactly are you doing to solve this problem?

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