How PE firms use the Jobs-To-Be-Done framework to drive a high-growth product strategy
Private Equity Funcast
Do You Want a Quarter in Your Milkshake?
CC: Jobs to be done framework is similar or different to commercial due diligence and can potentially supplement it. The idea goes pretty far back to the 1960s, when Theodore Levitt famously said nobody wants a quarter in his drill. You want the outcome of the product you use, not the product itself. In other words, if this company that we're going to buy were to innovate and create, extend their product category,. how would you know how to price that?
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