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How PE firms use the Jobs-To-Be-Done framework to drive a high-growth product strategy

Private Equity Funcast

CHAPTER

Introduction

Jared Ranieri is the president and COO of Thrive. He helps large companies like Google, Microsoft, Twitter, Twilio, Dropbox figure out what are the unmet needs they're trying to satisfy in the market. Jared: I got into the work we do because I was a product leader at a large company that had a huge investment and we did not hit our goals.

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