How PE firms use the Jobs-To-Be-Done framework to drive a high-growth product strategy
Private Equity Funcast
Do Jobs Speed on in PE?
This comes to defining your ideal customer profile, which Paul and I love to talk about. So when you have that analysis of how do we actually satisfy needs in this job, what problems do we solve? You can then take a sort of inside-out approach and say, okay, let's go find the people who have that problem. And then let's use that problem as part of our ICP.
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