Business of Architecture UK Podcast

206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

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Aug 4, 2023
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ADVICE

Copywriting for Architects

  • Focus on copywriting to communicate value and attract ideal clients.
  • Every word matters, just like every line on a blueprint.
INSIGHT

The Power of Copy

  • Architects underutilize copy in their marketing, often favoring visuals over words.
  • Compelling copy is crucial for raising fees, selling projects, and winning ideal clients.
ADVICE

Website Copywriting Pitfalls

  • Write with your ideal client in mind, addressing their pain points and fears.
  • Avoid generic messaging; tailor your copy to specific client types and awareness levels.
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