How to Create Credibility With Your Clients

In terms of how we develop credibility with our clients, from your side in copywriting, what are the keys to creating credibility? Yes, there's many different layers. I think just having good words and nice visuals that all adds to the credibility of who you are, and it's your website. And then things like awards, I always get very hesitant mentioning that because I've seen just a lot. We have to remember, your ideal client is most likely not an architect, they don't know the difference between the local timber award versus a prisk prize.

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