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206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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How to Write for a Client

There's lots of different voice types. I find the best way to do it and an easy kind of, not easy, but a bit of a trick is just to turn on voice type voice in Google Docs. Start off by just talking about things that your clients are always asking you or just common themes and trends. And then talk about how you know, we leave our egos at the door with our muddy boots and bicycles or whatever it is. You can think of ways and creative ways to say that we don't have egos or we really listen. Architects love to say we listen. How can you say that in a different way or how can you use social proof?

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