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206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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The Power of Personality in Writing

With personality, it is again, it's putting in a bit of you into the copy. People are going to remember you if they remember your personality rather than just being another architecture firm. And this is really important, as you know, like in the world of design where the sales cycle is so long, you need to be top of mind.

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