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206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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Introduction

Nikita Morel is an architect-only copywriter and founder of the Architects Workshop. Her mission is to make architecture websites sound less robotic and much more human. We talk about how clarity always trumps creativity when it comes to words, meaning and copywriting. And we also discuss how copywriting can play a very important role in increasing your credibility with target clients.

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