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206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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How to Write a Testimony for a Residential Client

Nikita: I find writing a testimonial from with nothing to go off, quite overwhelming and daunting. So how can we make it really, really easy for the other person? Do you suggest like a pre-structured questionnaire to help structure their thoughts or? Nikita: The basic formula is 0.8 or 0.8. Where was that client? What were they struggling with? And then point B, after working with us, where did you end up? What's your life like now? You want to show that transformation.

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