Business of Architecture UK Podcast cover image

206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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How to Choose the Right Client for Your Business

Many architects say their ideal client is an artist or another designer. How do you start to help them craft messaging like that? "I'm all for kind of calling things out because then you're filtering out your clients," she says.

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