The Importance of Voice in Architecture

Copywriting is an art and science underpinned by sales, psychology and marketing. So it's almost like every word matters for architects - just like on your blueprint. I'm on a mission to help architects with their words and to show you the importance of voice. Yeah. It's really interesting because I often find and was very much guilty of this myself in my kind of beginnings of learning about marketing of how underused, used copy is in architecture. And so architects were a common background of like beautiful big image, single word, for example, because it looks great.

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