Business of Architecture UK Podcast cover image

206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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How to Write a Good Website

On a website, what are the kinds of writing that we should be having? If it's not going to be about us, then what sorts of things do we need to have on the website? What kind of text makes a good website? Yeah, sure. So I think just one thing to preface it with is when I highly, highly recommend architects write directly to their ideal client. A nice hero image up the top with the tagline that tagline is adding hook your ideal client. It's there to, you know, a moat and really create that emotional connection.

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