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206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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The Importance of Education in Educating Clients

The awareness level of a client, you know, I have sophisticated or unsophisticated. They are perhaps in terms of working with an architect. So that's when you need to have a lot of education. It's like well, this is what architects do and as an architecture firm, this iswhat we can do for you. On the other end of the spectrum, if you've got a really sophisticated kind of ideal client, that's when they're really comparing newer to firms.

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