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206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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The Pitfalls of Rewriting a Website

A lot of architects don't really write with their ideal client in mind. A boutique property developer has very different needs from a residential homeowner. Building trust, familiarity and social proof are all key to good copy. Architects need to be aware that not everyone is the same audience.

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