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206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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The Importance of a Good Tagline

The tagline is something that can be quite unassuming, but also incredibly important. When it comes to your tagline, clarity trumps creativity any day. Use your hero tagline to create emotion if you want to throw in a bit of creativity into there. I find architects hide behind jargon a little bit. They don't actually know what they're trying to say.

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