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206: Copywriting to Win Ridiculously Good Projects with Nikita Morell of Architects Wordshop

Business of Architecture UK Podcast

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The Importance of Copywriting in the World of Architecture

A compelling headline in a direct response piece of marketing can really make all the difference or on an Instagram ad or online campaign. So from your perspective, what why is copy so important? Well, copy is in essence, it's getting people to take action with your words. And I guess in terms of copywriting in the world of architecture, I always say it's there to help you get a steady flow of your ideal clients. Or ideal projects.

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