Business of Story

#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time

May 8, 2023
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Episode notes
1
Introduction
00:00 • 2min
2
How to Achieve Success Through the Stories You Tell
01:46 • 4min
3
How to Be a Great Storyteller on Social Media
05:29 • 5min
4
The Dream Job of a Sports Fan
10:32 • 2min
5
The Importance of Storytelling
13:01 • 3min
6
The Importance of Building Relationships With Athletes
15:40 • 5min
7
The Power of Moments in Sports
20:12 • 4min
8
The Power of Taking Us to a Moment in Life
24:33 • 4min
9
The Importance of Social Media in the Media Landscape
28:49 • 3min
10
The Wild West of Social Media
31:23 • 2min
11
How to Storytell at Real Sports
33:36 • 2min
12
How to Be a Good Storyteller
35:44 • 3min
13
The Power of Storytelling in Sports
38:52 • 2min
14
Mike Breen: A Great Storyteller
40:57 • 2min
15
The Importance of Storytelling
42:50 • 4min
16
How to Tell a Story in Sports
46:45 • 4min
17
How to Be a Successful Writer at ESPN
51:07 • 2min
18
Building a Narrative Intuition
52:39 • 3min