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#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time

Business of Story

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The Dream Job of a Sports Fan

As a kid growing up when you went to school, where you always thinking, man, I want to get into sports somehow communications or whatever? Park, I was a dork. Yeah, I loved sports so much. So I grew up in San Diego and the San Diego Chargers, my all time favorite team. Every Christmas I get a new jersey like a Lydanian Tominson jersey. That was always a big gift for me. And that was kind of my reputation as just being the big sports fan.

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