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#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time

Business of Story

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The Importance of Storytelling

Mitchell: I was actually a political science major. He says he always enjoyed law to a certain extent in terms of like an academic pursuit. The best thing for him was political science and it's been 10 plus years and he still have not gone to law school. Mitchell: One of the great things about sports is all the embedded stories that you have to tell.

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