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#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time

Business of Story

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The Power of Taking Us to a Moment in Life

This week Disney as a company is laying off thousands of people. This is my third time experiencing this as an ESPN employee. So many of our folks are trapped in B2B. You can actually be interesting in how you communicate these stories. Mitchell, take us to a moment in your life that has really informed and shaped who you are today.

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