
#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time
Business of Story
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The Importance of Social Media in the Media Landscape
"I'm a big movie buff. So I flipped the best picture nominees from that year and made them NBA themed," Park says. "That's when you had Paul George, Carmelo Anthony and Russell Westbrook there." He was hired by social media at ESPN in early 2018 after applying to five interviews.
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