#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time
Business of Story
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The Importance of Storytelling
Parker: I think we have a suite of tremendous reporters across the board. ESPN has distributed many, many of those kinds of documentary features over the years and you mentioned 3430 before. Those are my favorite examples of storytelling that this company can do. Who else maybe, maybe it wasn't your commentators there at ESPN or reporters?
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