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#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time

Business of Story

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Introduction

Learn how ESPN approaches its storytelling on social media and how you can score big time with your own communications. Chad Wilson is the Vice President and Executive Creative Director, Brand Marketing at Grand Canyon Education Inc. The mothership of Grand Canyon University in Phoenix, Arizona. "It's very helpful for just any type of communication in your daily routines," says Wilson.

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