Business of Story cover image

#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time

Business of Story

00:00

The Wild West of Social Media

"I originally made it and the intent was obviously was to use it to help me get a job within social media," he said. "But I was still in production at the time and I'm thinking to myself, you know what? I may as well I have these like I'll just pitch it to Sports Center and see if they want to do like a fun segment on these" He also CC'd the group within ESPN who gets the legal clearance to use music to use IP from non ESPN entities. 'We would definitely have to get those cleared no matter what back in that era'

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app