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#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time

Business of Story

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Mike Breen: A Great Storyteller

Mike Breen is probably my favorite for hoops. He has a signature call, bang, obviously. But if you really listen to him, it's almost like a maestro conducting an orchestra. When the game itself is reaching its crescendo, I can't help but hear Mike Breen's voice.

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