#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time
Business of Story
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The Importance of Building Relationships With Athletes
Mitch Albom: Developing relationships with athletes was the number one thing for me. He says getting to know their personal stories and telling those stories on our air or our platforms ended up being like a really big deal for us. "I think that's probably one of most foundational experiences for me," he says.
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