#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time
Business of Story
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How to Be a Good Storyteller
Bob Greene says his best teacher when it came to storytelling was honest to God before ESPN. "You just had to become a good storyteller whether you're talking about the guy up at the plate or what you're seeing in the stands while a blowout of a game is happening on the field" His first baseball broadcast, he remembers feeling like 'oh my God, I have nothing to offer here' The former KCSB color commentator now works as an MLB analyst for Fox Sports 1.
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