#410: How ESPN’s Social Media Team Uses Storytelling to Score Big Time
Business of Story
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How to Tell a Story in Sports
Mitchell: For us on the social media team, we like to position our point of view in sports as celebrating these athletes. Telling the story obviously is something that also, you know, like we'll cover the hard stories. But if we're, for example, thinking about the NFL draft, right? The NFL draft is coming up in two days. Mitchell: We will have a brainstorm as a team. What is some content that we want to create around these college players who are soon to be first round draft picks for the NFL?"
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