

E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
Jun 7, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
Introduction
00:00 • 2min
How to Be a Successful Surfer
02:05 • 1min
How to Unlock Luck
03:33 • 2min
The Importance of Time in the Game
05:16 • 2min
The Worst Things to Ever Happen to Your Business
07:38 • 2min
The Shitstorm That Floods in When Someone Fakes a Story
09:14 • 2min
The Best Idea Ever
11:10 • 2min
The Importance of Working Together
13:12 • 2min
The Importance of a Second Data Point in Brand Development
14:49 • 2min
The Worst Idea: Big Waste to Spend
16:54 • 2min
The Bad Decision to Kill a Bad Idea
18:38 • 3min
How to Kill the Air Fryer
21:31 • 1min
Ridge's Air Fryer Strategy
23:00 • 3min
Sean's Thoughts on Acquisitions
25:33 • 2min
How to Save Your Audience Money
27:10 • 2min
The Importance of Diversified Spending
29:23 • 2min
How to Make Money on Facebook
31:22 • 2min
Facebook's Demand Capture Tool
32:52 • 2min
How to Make Money on Facebook
34:28 • 2min
The Top 50 in Facebook Spend
36:01 • 2min
The Importance of Trust in Analytics
38:05 • 2min
Facebook's Demand Capture Theory
40:18 • 2min
The Conspiracy of Facebook's Top of Funnel
42:01 • 2min
How Facebook Created Other Campaign Objectives for Hits and Giggles
43:56 • 2min
How to Cut Spend in June
46:09 • 2min
How to Use Ads to Drive Incrementality
47:43 • 4min
Facebook Is a Modern Advertising Platform, Right?
51:31 • 2min
How to Maximize Q for Your Website
53:05 • 2min
How to Get People to Engage With Your Videos
54:39 • 2min
How Media Buyers Win More
56:13 • 2min
Facebook's Conspiracy Theory
57:45 • 2min
Facebook's Model Isn't That Advanced
59:25 • 2min
Facebook's Design for the Long Tail of Advertisers
01:01:12 • 2min
How to Win in a Way That Coincides With Your Interests Running Counter
01:02:44 • 2min
How to Grow a Pie
01:04:52 • 2min
The Worst Thing I've Ever Doed for My Business
01:06:42 • 4min
The Importance of Partnership Mentality in Wholesale
01:10:53 • 3min