E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
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How to Make Money on Facebook
When you spend a dollar in ad platform, and it cannot generate positive gross margin dollars, like in any reasonable timeframe, you've reached the maximum for that channel. You should try to raise the ceiling to raise that local maximum. But then really, you know, don't try to spend money on Twitter ads or whatever until you are really fucking burning out Facebook. Then use North beam, figure out what the incremental dollars are from each different channel.
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