The Importance of Trust in Analytics

I really, I trust North been because I know the rigor of their analytics. They don't, they don't cut corners and having come from a finance background and being a numbers guy. You are wasting a fuck ton of money by not using North beam. That's my, my totally unbiased opinion about this is that, you know, we'll spend a million dollars on on Twitter. And then they're going to reduce releasing a new product. We're just not going to do it unless it's great, unless it's innovative and less special.

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