E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
OPERATORS
The Conspiracy of Facebook's Top of Funnel
All of everyone in our category is looking for the exact same thing, right? There's 10,000 people today that are in the wallet bucket that are going to make a purchase. All the wallet companies are bidding against each other to get that last click result. Facebook just knows who will complete that action. But they don't know how to get more people into that. They have to get into that somehow. And if nobody's filling that funnel form, he'll just watch a lot of brands die.
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