E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
OPERATORS
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Facebook's Demand Capture Theory
Facebook's entire machine is really good at identifying people who are looking for, like, are in market for cookware. And even if you were to say, like, I'm going to run top-of-funnel ads, they're going to be wildly different compared to somebody who sells supplements,. Ask a lawyer what they pay for CPMs on Facebook, top- of-funnel or not. It's very, very hard to get the algo to break you out of that bucket. You're just, they're targeting people who want to buy cookware or kitchen shit. Right? They're not targeting the people who are buying simple modern drinkware.
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