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E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More

OPERATORS

CHAPTER

How to Use Ads to Drive Incrementality

Marketing on Amazon went from almost 10% of revenue being spent on marketing to zero. "It's funny because we're so much more advanced in some ways and yet so much more primitive," Mark Zuckerberg says. Facebook doesn't have a lot of incentive to help your brand or my company hit as many eyeballs as possible, he adds.

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