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E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More

OPERATORS

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Ridge's Air Fryer Strategy

Ridge: "We sampled a bunch of different air fryers from a bunch of manufacturers and. we just, we really didn't like any of them" The company has been dropping new cookware pieces in the line almost every month since February. Ridge: "If we're not going to sell them, if we don't feel like they're special... And that's that's a philosophy that we've it's grown on us."

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