E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
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How to Get People to Engage With Your Videos
Matt Lomi: What we're really trying to buy is people's attention. And if you've got somebody's attention, Matt, for 120 seconds, that is like infinitely more valuable than an impression of half a second as somebody was swiping through their feed. How inexpensively can I buy attention with the people that I want to talk to? That's the goal. "I would rather spend no dollars, which is way smaller," he says.
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