E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
OPERATORS
The Worst Thing I've Ever Doed for My Business
Mike: I have a very sales mentality. We grow the business by growing sales, right? And we've grown in an omni channel way with online, but also selling into mass physical retail. The number one mistake I've made is out kicking my coverage and I've done it several times where I've gotten a buyer excited enough about an idea that they went really big. Mike: You want to grow, you want to be aggressive in selling, but you have to be realistic about where you are as a brand.
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