E007: Luck & Timing, Our Worst Investments, Product Diversification, Facebook Conspiracy & More
OPERATORS
How Facebook Created Other Campaign Objectives for Hits and Giggles
The solution is we all have to invest money in top of funnel right ridged of that with influencer campaigns or word of mouth because we have millions of wallets out there. But nobody else is doing that and that's why it's going to continue to get harder. There's less fish in the seat. There're less people looking for wallets. And as we pull back on Facebook as a channel, right? Because we don't want to play this fucking game anymore. Our share of voice goes down. That's where I know everyone else is really sufferingbecause now they're they're having to generate their own demand or whatever. And we're just having the best year ever highest efficiency,
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