RV 62 - Attribution 101

1

Introduction

00:00 • 5min

2

The Impact of Dark Social Channels on Sales

04:32 • 3min

3

The Disadvantages of Software Based Attribution

07:43 • 2min

4

How to Measure Demand Creation Effectively

09:34 • 3min

5

How to Cross-Reference Your Ads to Your Target Audience

12:57 • 2min

6

The Risks of Using a Generous Attribution Model to Drive Sales

14:54 • 3min

7

The Importance of Self-Reported Attribution in B2B Marketing

18:05 • 4min

8

How to Use Hybrid Attribution to Drive More Demand

22:06 • 4min

9

How to Use a Drop-Down List to Improve Your Data Collection

26:21 • 2min

10

How to Measure Demand Creation and Demand Capture

28:36 • 2min

11

How to Use Self-Reported Attribution to Increase Conversion Rates

30:26 • 5min

12

The Importance of Data in B2B Marketing

34:57 • 4min

13

The Importance of Self-Reported Attribution in Lead Generation

38:31 • 3min

14

How to Measure Your Experiments Effectively

41:34 • 3min