RV 62 - Attribution 101
GTM Live
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How to Cross-Reference Your Ads to Your Target Audience
Account-based marketing vendors have been doing the exact same thing with display advertising for almost a decade now. Theoretically every account that you could feasibly sell to is already in your audience and getting at least one impression of an ad. You would cross-reference every single deal to linked in ads regardless of the impact. None of those target accounts even see the ads For the most part definitely not driving a massive impact.
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