How to Measure Demand Creation Effectively

Software-based attribution is highly effective at measuring what is capturing the demand But has major limitations in which measure what's actually creating the demand. Only using software-based attribution to measure revenue attribution and make strategy decisions leads to sub-optimal decision-making. LinkedIn will show you how many impressions were delivered to specific accounts if the impressions have enough size but it won't tell you who exactly it was delivered to so now there's like this new sort of like LinkedIn attribution idea where you cross reference? These are all the accounts that saw LinkedIn ads And these are all the Accounts that are in our pipeline and salesforce Let's give credit to LinkedIn ads for all of the deals that came from the