RV 62 - Attribution 101
GTM Live
00:00
How to Measure Your Experiments Effectively
Companies should not be running many new experiments until they already have things that work. You don't need a lot of actual programs you need things that can consistently drive pipeline and impact buyers. So it's about identifying the right core set of experiments to run and then knowing when to To know getting a signal of when to say hey forget these other things. Let's go push all in on this thing"
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