RV 62 - Attribution 101
GTM Live
00:00
The Risks of Using a Generous Attribution Model to Drive Sales
A lot of marketers are adopting this strategy mainly because it's hard to attribute linked in ads, especially when you're creating demand not capturing it or running lead gen. In my opinion isn't is really technically flawed and can lead to a lot of issues So just putting his opinion on the record there. It starts with measurement right and one of the bigger things that people are Starting to really adapt is an element of self-reported attribution now.
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