RV 62 - Attribution 101
GTM Live
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The Importance of Self-Reported Attribution in Lead Generation
Self-reported attribution is a free easy to implement rev one type of demand creation attribution and then from there you can add on qualitative customer insights. Most B2B companies want to do the things that i'm talking about that get measured by attribution software. We built that for ourselves last summer and now we've automated it into a Salesforce automation so you can download it inside of your salesforce instance and it does everything automatically for you Nice amazing.
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