How to Use Self-Reported Attribution to Increase Conversion Rates

You don't get so much on the demand capture which could be like search engines and other things like that. You're going to get a lot of the demand capture that companies run and get Already get in their software based attribution models organic search direct traffic Little organic social but dramatically underreported other referral sources like G2 or affiliate things So you can view and visualize them in two ways using whether it's a hub spot reporter a salesforce report Again, highly recommend using this on the opportunity object Which will help you report on ARR and pipeline Close one ARR and then projected ARR and Pipeline Versus the volume of leads that you're getting if you only use this on the leader contact object That